If you are looking to add an extra asset to your business, the perfect easy addition could be blogging. It is a simple way to reach out to your followers and it also builds new relationships with potential customers. There are several benefits to blogging but I want to highlight just a few.
Drive traffic to your website:
Your blog gives you the opportunity to create relatable content for your customers. Use this as a marketing tactic to drive traffic back to your website. Make the blog on your website the foundation for all of your social media platforms.
Your business might be on Facebook, Twitter, Pinterest, LinkedIn, or anywhere else. Post links – with relevant visuals – of your blog articles to your social sites. Give your social followers a reason to click through to your website. Additionally, post inbound links directly in your blog articles, to drive traffic to specific landing pages of your website.
Increase your SEO/ SERP:
Blogs increase your SEO. Fresh content is still a key to beating out your competitors in the search engine results page. Use keywords in your articles. List out the keywords, topics, and categories you want your business to be found with. Use these words, and related expressions when writing your posts.
Of course, whether you actively seek these out or not, blogging regularly about your business, industry, product or customer lifestyle will naturally increase your search keywords. Being intent about your words will only increase results. This means when someone types in a keyword that you use frequently, Google or other search engines will find your site for customers to click on.
Develop better customer relationships:
Blogs provide another source to develop the connection with your customer. By connecting directly on your website, your clients are able to get to know your business or product from the comfort of your online home base. You also build trust with your customers by blogging frequently. They get a sense of who you are as a person and this allows them to find common ground with you.
Additionally, just as on your other social sites, respond to comments and interact with your consumer. If they have questions about a product you are writing about, respond to them directly on your website. Unlike many social sites, a blog is generally searchable on your site for some time. Your website comments last longer than on a Twitter response or Facebook post. Other customers will see your interactions too.