There are so many people who believe it is the actual business that makes you successful, but in actuality, YOU are what makes your business successful. The way you market your business on a daily basis has the biggest impact on your success rate.
You are what connects people to the product. A true business person and entrepreneur should be able to grow whatever business they choose if they use their marketing skills properly.
Think about how you approach people. What do you say to them to attract them to your product? Ask yourself these questions:
What attracts YOU to other businesses?
Would YOU open up to someone if they approached you the same way that you approach others?
What gets YOU interested easily?
Is your approach genuine or a sales pitch?
Use these questions to see where you may be making mistakes when marketing your business. Think back to when you were first introduced to your business and recall what made you start. What made you take that leap of faith? Use that reasoning when marketing to new people. Everything starts with you, so make your first impression count.