Increasing your sales doesn’t have to be a complicated, expensive process. By tweaking your current sales methods and getting your customers working for you, you can boost your bottom line without a dramatic increase in your marketing budget. Here’s how:
1. Customer rewards
A very simple thing you can do to increase your small business sales is to start a customer rewards program. It doesn’t have to be anything fancy – even a discount or free gift on a customer’s birthday can help build customer loyalty.
2. Follow up
It’s far cheaper to keep an existing customer than it is to gain a new one. One great way to keep your existing client base happy is to follow-up with them after they’ve bought a product or service from you. This lets them know that their satisfaction is important to you, and will lead to happier, more loyal customers.
3. The personal touch
You know from dealing with your clients on a regular basis what their needs are, so build your sales message around meeting those needs. If you can show your customer why your product is the best one to solve their problem, they’re much more likely to buy from you – and continue buying from you.
4. Benefits, not features
By focusing on benefits (what your product will do for your customer) you make the sales pitch more personal for them. Tell your client how your business can make his or her life easier, and you’re one step closer to making a sale.
Ask your satisfied customers for referrals. Happy customers should have no problem with recommending your product or service to their friends and family. You can encourage this with referral rewards such as a discount for each person who hears about you through your customer.