Marketing your business can be overwhelming at times because there are so many options and you don’t know which would suit your business best. Well, I have discovered 5 ways to market your business that will give you results.
1. Make Blogging a High Priority
Blog is an excellent marketing tool for businesses. It takes time to establish your blog but the results are well worth the effort. To get most out of your blog, you will need to set aside some time every week to write quality content. The benefits of a blog increase manifold as you increase your publishing frequency. Studies show that businesses that blog regularly are more than two times as likely to generate leads via their website as businesses that don’t. It also builds trust in your business.
2. Offer Discounts and Deals
Every consumer loves a discount. Offering discounts and deals are a great way to market your business and reward customers. Make sure to promote your offers on your social media profiles and through articles and blog posts. There are also many deal websites that you can take advantage of. This is a great way to get extra coverage for your business.
3. Be Active on Social Media
A majority of small businesses already have a profile on the main social networks such as Facebook and Twitter. But this in itself will not offer much marketing benefits for your business. To maximize the benefits of social media, you must do more. Here are some tips:
Keep your profiles up to date and fresh with new information
Post few times per day
Add value for users by sharing content that is of value to them
Engage actively with users – follow, share, retweet, like content of other users
Don’t just share content from your website
4. Start Using Videos To Market Your Business
Videos are very popular with consumers today and offer an excellent way to market your business. There are many ways a small business can use videos as part of their marketing strategy.
Displaying product videos on website is a very effective way to increase sales. Studies show that customers are much more likely to buy if they see a video on your product or service landing pages.
5. Start Building Your Email List From Day One
Most businesses are aware of the benefits of email marketing. However, many small businesses fail to leverage their website or blog to build their email list. This is best done from the start. A simple email sign-up form on your website can produce great results. Giving users an incentive to sign-up to your list is also very important. This can be anything from a newsletter to a freebie such as an eBook or Whitepaper that is relevant to your audience.