When it comes to being successful in a business, one of the key factors is communication. If you think about it, you use communication for everything in your business. You have to communicate well with customers, investors, employees, suppliers, etc. So, if you’re terrible at communicating, then your business will begin to suffer from that. You can’t blame others for your lack of communication effort, and that’s what tends to happen. Of course people become busy and they lose track, but that does not mean that you blame everyone else for your mistakes.

To help you stay focused and improve your communication skills, remember these 5 C’s:


It’s critically important that your messages are clear and completely understandable by whomever it is you’re communicating with. Don’t beat around the bush, and don’t wander off message.


For your communication to be effective, you’ve got to make sure that your message is consistent from day to day, and that people can rely on what you say. Don’t give anyone a reason to wonder whether or not you really believe in the message you are communicating.


Speak the truth, and be transparent and credible. It’s not easy to build trust, and once you’ve lost it, it may be gone forever.


Be confident in your communication–know the facts, and present them well. Don’t be shy. The more confident you are when you communicate, the more confident people will be in you.


Focus relentlessly on honing your message to its true essence. Don’t fill your communication with lots of big words or mumbo jumbo when a handful of small words will do just fine.



Ronne B

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