Having a reliable clientele doesn’t come easy and establishing a clientele is even harder. One of the most important factors to establishing and keeping a clientele is a follow up call. You might think something so simple would mean nothing, but it truly means everything when it comes to getting a customer to choose you over someone else. Here’s why:

1. It shows your clients you care – At the end of the day, your clients want to know that they haven’t been forgotten, and the easiest way to do this is through follow-up. Whether it’s a phone call, email or text message, it’s important to “check in” and let your clients know that you’re on top of things.

In doing so, it’s also important to determine which type of communication works best for each individual client. Some people prefer a good old-fashioned phone call, while others are partial to e-mail. Some people hate text messages, while others don’t check their voicemails. Your best bet is to ask your client the best way to reach him or her from the get-go

2. It will make your job easier – We all know how quickly things get lost in the shuffle of “life”. If you fail to follow up with a client for a few days, your client could be missing critical information that may affect his or her goal. In turn, this can ultimately make your job more difficult. People like to see initiative and if you don’t show a true effort, they will move on and find someone who does care.

3. It will come back to you threefold – Few people realize that your job is never done when you own your own business. Any easy way to start is with a simple phone call, letter or e-mail after the client takes possession, to ensure that they are satisfied.

That type of follow-up shows dedication to customer service, and tells your client that you’ll do what it takes to make him or her happy. In turn, this not only helps to keep the client’s future business, but it also provides you with the opportunity to build a referral business. A client is much more likely to refer you to their friends and family if they’re pleased with your performance. Follow-up is a quick and easy way to accomplish that.



Ronne B

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